Seattle's Ballard neighborhood, in a northwest part of the city, has had a couple of well-established breweries for a number of years, Hale's and Maritime Pacific. About a year and a half ago, a third one opened up: Hillard's Beer. This brewery announces its presence with standout graphics:
The aluminum can appears to be winning over a lot of craft beer consumers. Most brewers canning today eased into it after establishing a reputation with draft beer. The business plan at Hillard's is different in that cans were planned from the get-go.